As we enter a new era of technology and unprecedented opportunities, businesses are looking to the future with the potential of incorporating 3D imagery into their operations.
Brands such as Estée Lauder, Dolce & Gabbana, Forever 21, and Selfridges have already taken the plunge, participating in the first virtual fashion week. The metaverse is not the ramblings of mega-corporations, and using augmented reality is not just for teenage gamers.
From virtual and augmented reality to 3D printing, immersive technologies are revolutionising how businesses interact with their customers and the world around them.
The digital universe is rapidly expanding, and more companies are embracing virtual and augmented reality. It allows people to interact with digital objects and experiences in a three-dimensional space, offering a unique and engaging way for businesses to showcase their products and services.
In the 2023 spring budget for the UK, the Chancellor introduced the concept of "full expensing", providing incentives for businesses to purchase new technology.
For the next three years, any money a company invests in IT can be fully deducted from its taxable profits immediately. This presents an opportunity for businesses to invest in the latest technology and stay competitive in the ever-evolving digital landscape.
So, for more than 3 years, Zengi has been incorporating 3D imagery into its business repertoire as it is essential for future success.
With the rise of virtual and augmented reality, customers are becoming more engaged and immersed in the digital world. 3D imagery is now used to create interactive experiences to be shared with customers in a virtual or augmented reality environment.
Allowing customers to explore a product or service virtually provides a more engaging and personalised experience than traditional flat media.
The idea of a "15-minute city" has gained traction in recent years, with urban planners and city officials promoting it to tackle climate change and ensure that essential resources are easily accessible.
The concept envisions a city where every resident can access all the necessities of life within a 15-minute radius by foot, bicycle, or public transport, creating a city that operates at a human scale.
The pandemic further highlighted the benefits of living in such a city, with walkable streets and easy access to amenities proving invaluable during the crisis. This has led to a surge of interest in the concept and has prompted governments to explore the idea. Although, sceptics have also made false claims about governments' attempts to control mobility, which is not the intended purpose of the 15-minute city.
Ultimately, the idea of a 15-minute city could be positive, as it emphasises the importance of having easy access to essential resources and walkable streets.
By incorporating 3D imagery into your business repertoire, you can also leverage the power of the metaverse to engage with customers on a global scale. 3D imagery can be used to create virtual events, such as product launches and conferences, that can be experienced by customers anywhere in the world. It can also be used to create virtual tours of products and services, allowing customers to explore and interact with them immersively.
As the metaverse continues to expand and become more accessible to businesses, incorporating 3D imagery into our operations is becoming increasingly important. Using technology to create immersive experiences that engage customers and provide a more personalised experience.
It can also be used to explore new markets and reach customers on a global scale. In the coming years, the use of 3D imagery in businesses will become increasingly popular, as companies look to the metaverse as an opportunity to engage customers excitingly and interactively. By embracing this technology, businesses can stay ahead of the curve and take advantage of the potential of the metaverse, side-step the pitfalls of 15-minute cities and in the short term benefit from the tax breaks for investing in technology.