How do you start to build a brand new business?

It's easy to assume that a serial entrepreneur with a track record of success or a famous celebrity would have an easier time getting a new company off the ground. They typically have the money and the connections to build a brand faster than most first-time business owners.

However, there's a downside to reputation. When Katherine Power and actress Cameron Diaz set out to create an organic wine brand, some industry sectors were sceptical. The brand, Avaline doesn't care about vintage but focuses on organic grapes, nutrition labels and sustainability.

Original Article: Read full article on LinkedIn