Maximising the Business Benefits of Content Writing

Content writing has become a powerful tool for businesses in what is now dubbed the 4th Industrial Revolution 4IR.

Many companies, influencers, entrepreneurs/mumpreneurs, and creatives leverage the written word to reach larger audiences and increase their visibility.

When I started writing on LinkedIn, I quickly understood that I needed to spend a lot of time and energy and read lots before I would find the best ways to maximise the business benefit of my content writing?

As my writing has matured I have found that some answers may lie in platforms like SubStack and Medium. These platforms offer a variety of features and capabilities that can help businesses of any size better reach their target audience and increase their visibility. For instance, both platforms allow you to create blog posts, distribute content through social media, and even track analytics to keep you informed about the benefits of your content strategy.

Indeed I read somewhere, “Platforms like SubStack and Medium are great for businesses because they allow them to reach a wide audience without having to pay for advertising or setting up a website.” Admittedly, that may have been a quote from a how to become and successful author quick site. Equally, it may have come from an established and respected author like James Altucher. Regardless of the quote's origins, these platforms are valuable as they help writers curate content and build relationships with their target audience.

Of course, it is also important to remember the great value of maintaining a personal blog.

Personal blogs are a direct line to your audience and be a powerful tool for connecting with potential customers and building relationships.

Moreover, personal blogs can be a great way to showcase your expertise and thought leadership. A well-crafted blog can be a great way to demonstrate your expertise as a communicator and your thought leadership. It can also be an effective platform for engaging with an audience and providing valuable content.

I have learned that bloggers must also consider the benefits of leveraging other platforms such as YouTube, LinkedIn, and Twitter. Platforms like YouTube, LinkedIn, and Twitter can be great tools for businesses to reach larger audiences, build relationships, and increase their visibility.

There is limited value in approaching or trying to leverage the value of influencers to help promote my content it's not that sexy. As noted by speaker, author and marketing expert Ann Handley, we must "make the customer the hero of your story."

Influencers can benefit businesses because they have established relationships with their followers and can help promote content more personally. As a business-to-business B2B service, my content does not need the endorsement of consumers. It is important to remember that content should always be tailored to the target audience.

But with so many platforms to choose from, it can be tough to decide where to focus your efforts. For me, the obvious strategy was to use SubStack and Medium, as I believe they provide a range of features and services to help me create engaging content.

Ultimately, content writing is an essential part of my business. It helps increase my and my company's visibility and reach more potential customers. While platforms like SubStack and Medium are great for getting the message out quickly, I hasten to add the importance of not forgetting the value of the personal blog when building credibility as a thought leader in your field.